Delivering Digital Experiences Packed With Technology, Intelligence and Emotions.
Great digital experiences are a result of understanding and integrating human psychology, communication, process, transactions and emotional feedback with technology. A user-centric design approach prioritizes flexible, scalable, customizable and on-demand distributable methods and content. This helps drive a wide array of digital experiences across channels and platforms.
The current era is an exciting phase for emerging technologies and design thinking. Digital media and channels are true carriers of digital experiences as they work independently or together to deliver the best possible experiences stand-alone or connected. By implementing the finer nuances in human behavior and interactions with applications and machines in design, Kimeka helps businesses and users around the world in creating and continuously improving world-class digital experiences across platforms and touch points.
We design and deliver AI-powered digital experience services and solutions on the Web, Mobile and through the Internet of Things (IOT). They are flexible and neatly woven around your business and user ecosystem.
We solve everyday problems that block great user experiences for enterprise users, end-users, marketers, field operations and systems requiring legacy transformations using deeper technology at the company’s digital core.
We believe business growth comes from customer delight – an intent supported by the ability to adapt swiftly. The goal is to create, migrate, transform and manage multiple granular touch points, channels and expectations that aptly serve the needs of your end-users with delight and care. We unearth innovative digital experiences with a range of tailored offerings.
Automating tasks that require human intelligence is now considered everyday technology, with most organizations including it in their online user communications. They may be in the form of handwriting or face recognition, natural language processing, speech recognition, etc. However, the process is still undergoing continuous innovation to make digital interactions less synthetic. Today, human interactions are decreasing and are now being replaced with elements having both artificial intelligence and cognitive computing. With the ability for technology to bring emotion into the interaction, digital experiences are becoming more palatable.
Globalization has brought about the onslaught of various spellings and pronunciations owing to multi-linguistic and pan-geographic users. With the help of a simple voice command, it establishes connections with customers in this fast-paced world where on-demand answers are more of a necessity. For instance, a globally visited platform such as Netflix allows for a voice-based search command to let users access content despite their native language. Even in our daily lives, using voice-based devices like Amazon Echo or Alexa help us perform day-to-day tasks both faster and smoother. Hence, with the help of a voice command, a company can strike the right chord with customers.
Content management systems gathering huge user-based information prohibited by the data protection and privacy regulations creates hurdles in digital experiences. The presence of these data warehouses is why customers feel that technology is becoming increasingly invasive despite innovations. The customer data platform undergoes various internal sanitization processes to provide censored and aggregated content; thus, arriving at a customer database safely and hassle-free.
When a consumer scans digital content, the user generally experiences it as a whole rather than as individualistic components. However, the consumer experience as a whole is actually a sum of small parts integrated carefully into a content structure. An atomic content design concentrates on breaking down data into minute but meaningful portions, which can thereafter be re-aligned to serve any purpose. For instance, the designing of a search function on a website may be atom-sized, but its ultimate purpose of locating data across verticals on the website is anything but atomic in nature.
The rising number of linked devices translates to higher data volumes and complex application architectures. With devices and technology connected over the Internet of Things (IOT), it helps monitor and measure real-time data and allow for anytime data transmission, storage, and retrieval. The way IOT data collection works is it tracks the conditions of physical things with the use of sensors, wearables and other technological markers. The collected and processed data then provide insightful information. For instance, Status IOT data provides basic data such as working status, availability, etc., useful in decision-making, planning, and maintenance. Likewise, Location IOT data collected via devices and motion sensors help track movement and offer higher data processing speed and precision than GPS.
Industrial Internet of Things (IIOT) or ‘Industry 4.0” uses IOT technology and data with manufacturing and industrial processes intended for continuous process improvement. It is a syndicated network of devices, equipment and sensors linked via the Internet, and it is entrusted with data collection and analysis. Being specific to capital-intensive industries, it enhances operational capabilities such as asset management decision making, functional visibility and control for industrial units and their paraphernalia. Enterprises may employ the IIOT platform as technology suites or headless architecture, or as a combination. What makes it relevant to industries is its ability to function within the related operating environment with installation on devices such as controllers, routers, checkpoints, gateways and edge computing systems.
Flexibility is something that every organization is inclined towards while building its internal processes. A lot of organizations struggle to retrieve data owing to the rigid presentation of their content management systems. A headless CMS works as a framework within which customizable options present the opportunity to tackle specific company or customer requirements via an API. Hence, in a world where business is dynamic and always evolving, the headless CMS presents itself as a steadfast option.
With the ascent of digital communication today, companies acknowledge that content marketing is essential for the smooth delivery of strategies at the delivery stage. Owing to the proliferating digital variables associated with it, synchronizing personnel, operations, and applications are vital. That is where ContentOps comes into play. It assists in unifying all these variables under one umbrella, making the process more reliable, adaptable, and sustainable. It is essential to cut down content overload to focus on content value.
Web development may often seem like an extremely tedious task. However, with the help of front-end frameworks, companies have more flexibility to customize their interfaces to suit their requirements. With the basis of pre-written standardization codes, playing around with elements and designing your website has never been easier. Saving time and bringing in more creativity into the development side, front-end frameworks deem fit for both established and new players.
It is a known fact that all digital applications are heavily dependent on internet connectivity and the ability of applications to process data speedily. When faced with static pages, users tend not to move ahead with a purchase, leading to a loss of customer engagement. A minor tweak in the back-end system allowing usability offline and compatibility across platforms brings the Progressive Web applications. The customer has a smooth viewing experience on the front end and cannot even differentiate between an offline and online mode. Being both seamless and progressive, this web application caters to a niche but important segment of customers.
Corporations consistently need to work towards connecting with their customers, whether existing or potential. Considering the increased cross-application usage by users, their limited attention span and changing behavior patterns, establishing a connection has become a different ball game altogether.
Be it purchasing a product or engaging a service, customers perform research, thereby necessitating flash connect and brand recall value. Employing multiple platforms to evaluate the customer experience can be done through omni channels such as on-site interactions, social media engagements, product/industry-specific applications, etc. Such integrated marketing focuses on a seamless customer experience and ensures that a company is consistent with its long-term objectives.
Unlock the true potential of technology to provide exceptional experiences to your users with Kimeka