At the heart of design, each application solves a purpose and carries with it an emotion. An application landscape at first might seem complex, but what drives growth is the ability of an application to hide the complexities in its design efficiently, to service and to connect with end-users, fulfilling intended needs. Everything that we are doing in our everyday lives is getting improved upon and re-invented. In this journey, users, emotions, needs and habits are here to stay, while digital technologies will emerge and transform to enrich the way in which end-users have come to appreciate our day to day – without and with Smartphones – what lies ahead is the future full of possibilities waiting to be discovered only augmenting or limiting in our thinking and imagination.
Applications need to meticulously engage with users in the right manner to be considered distinct or transformative from others in the same level field. Mobile users typically spend 80-90% of their screen time within apps, to be precise, only a handful of apps. The purpose of designing and developing a web or a mobile application focuses upon fulfilling specific needs, innovation from present methods, intelligence, speed, reliability, security and most of all, with simplicity. An application well designed automatically attracts user engagement and retention. The penetrative power of applications need not be big or identified only with leading brands.
Many micro, small and medium enterprises that have built relatively simple applications have become some of the world’s leading technology-driven brands – what are they doing differently?
An organization or enterprise that is turning to apps to add and convert customers into loyal brand advocates is definitely on a transformative path. The flipside of digital transformation is saturation, obsoletion and disruption. Less than one out of four users return to an app after downloading. In the recent times that have quietly gone by, most apps were made to look good to provide an aesthetic appeal than designed to work with purpose. We as end-users know the apps that have come a long way alongside us and the many countless apps that have failed to get our sustained attention. Most times, even very well designed and engineered applications do not guarantee success. It is perhaps a good idea to start with the question: Why?
The answers clearly don’t lie pointing to any singled out attribute. Then, the solution must refer to a holistic approach where app experiences don’t just refer to user actions; it must consider the entire customer experience of perception. It involves an acute understanding of the user journey from how it was to how it must be transformed for the present and continuous term.
Therefore the application product design process must break down the journey to blocks of detail by taking it all apart and reconstructing the new design with all the journey elements organized to contribute to persistent customer experience and success. Technical efforts are instruments and tools that aid in the engineering, design and construction of transformative applications and products.
Application designs are primarily about the corporation’s framework but a whole lot more about the customer experience. When a customer requires more flexibility and adaptability, platforms such as Headless CMS architecture, Content Ops, and Frontend Frameworks come into play. If the customer’s focus lies in connectivity and integration, then the company would opt for Progressive web applications and Omnichannel experiences. Ultimately, the choice of the application depends on it being a perfect fit for the customer and business objectives.
After all, “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt
While the endeavor is to build great products and applications, design makes the experience of using apps enjoyable, and the design output is visually represented as features and functionalities – UX and UI add the Zing to Amazing Experiences
UI refers to the artistic efforts in app development to attract customers. It involves making apps visually appealing and crafting interfaces elegantly by combining elements from user journey, graphic design, customer research, and information architecture. Interestingly, UI relies heavily on tried and tested UX principles.
“Most people make the mistake of thinking design is what it looks like…It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Usability appeal as against aesthetic appeal
Simplicity and Clarity
UX includes everything that affects the perception and interaction of a user with a product. Optimal UX requires a transformational shift from traditional methods towards a mobile-centric way of thinking. In a lot of cases, the differentiating factor between redundant and successful mobile apps tends to lean toward “How you made them feel” as opposed to only articulation.
Less intimidating in-app permissions
Apps require permissions to give a full-bodied experience to the user. However, this creates apprehensions in the customers’ minds. Explaining to the user in a more humane way about why an app requires personal information will help gain their trust. Going a step ahead and personalizing their experience will also make them more tolerant of sharing data.
Create a developer persona
Micro-interactions are happening all the time – whether it is altering app settings or even just browsing. However, sometimes this process may seem one-sided and routine. With the user often interacting with chatbots or standardized pop-ups which fail to identify with them. Adding some personality to your micro-interactions is a great way to connect with your customer. This can boost engagement, smoothen onboarding and ensure long-term retention. So go ahead, create a developer persona that identifies with their buyer persona.
Provide in-app assistance
In-app assistance may seem procedural, but when done right can be a game-changer. At times, existing customer support entails long wait times or unfitting response to genuine issues. With 78% of mobile users engaging apps for customer service reasons, users may no longer favor the app if there is no assistance provided. Delivering meaningful customer support would entail live chat features resolving queries round the clock, in a relevant manner.
Smoothen app experience (Design Engineering)
Today’s customer is used to omnichannel options and experiences. For instance, a buyer may purchase a product online and prefer an in-store return to look at more options. Likewise, a customer may have made an in-store purchase and want an effortless doorstep return facility. Either way, customers look for a wholesome and connected experience – quick payments, hassle-free returns, linked interfaces, etc. Storing and studying customer’s buying habits and providing customized suggestions offers them a value-added experience, increasing the likelihood of increased user interaction with the app.
Kimeka helps in creating retention by focussing on attention. It is a fact that mobile usability commences and ends with the user. Hence, UX and UI tend to play a decisive role for an app’s success. Kimeka understands that psychological and emotional nuances precede over and above technology and engineering to craft intuitive user experience and captivating designs. We implement strategies during the mobile app development lifecycle to systematically integrate – research, user behaviour and emotional feedback alongside product engineering to meet user and business objectives.
Kimeka understands the need to include several elements to create user-centric plans with insight and perception. for e.g. in-app behavioral patterns and psychological underpinnings of your target users satisfy the central goal that surpasses the excellence in human expectations and technology engineering.
Think User, Think Design, Think Experience, Think Kimeka